![]() ![]() Grounded theory was used to study the familiar collaboration and investigate the interdependence of the Destination Marketing Organizations and involved stakeholders-government, community, and local businesses-to determine the level of trust required for fortuitous social exchange. Stakeholders impeding the Destination Marketing Organization generate a chain reaction of unproductive tourism efforts for the rural community as a whole. However, the lack of trust, limited incentives, and artificial relations between those in tourism and economic development can result in tourism stagnation, with an entire community neglecting a viable revenue stream. To further develop the economic growth in rural regions, Destination Marketing Organizations and Economic Development Agencies are exploring diverse approaches to establish a sustainable tourism economy. Tennessee’s rural communities have noticed a rise in visitor commerce attributable to a recent emphasis on experiential travel: ecotourism, culture, heritage, agritourism, and outdoor adventures. ![]()
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